Email marketing book written by Kim MacPherson, CEO / Creative Services Director of email marketing services provider Inbox Interactive, Inc.

Email Marketing Book written by Email Marketing Agency CEO/Creative Services Director

Email Marketing Book written by Email Marketing Agency CEO/Creative Services Director Kim MacPherson

"Permission-Based E-Mail Marketing That Works!" author Kim M. MacPherson

Kim is CEO/Creative Services Director of email marketing agency Inbox Interactive. She has written columns for, DM News, and B-to-B Magazine. Kim also actually launched the first email marketing column on The ClickZ Network.

Kim has spoken on the topic of e-mail marketing across the United States and around the world. Among other places, her travels in this regard have taken her to Australia, Austria, England, Germany, and the Netherlands.

If you are interested in having Kim speak to your company or at your event, send an e-mail outlining your needs by clicking here.

"Kim MacPherson's book is a great next step for anyone who is sold on Permission Marketing. Exactly the sort of nuts and bolts details you'll need to implement a Permission Marketing campaign of your own."

- Seth Godin, author of
Permission Marketing™

Also available in Korean!

Email Marketing Book written by Email Marketing Agency CEO/Creative Services Director
Whether you're trying to acquire new customers via e-mail or want to get the most from your existing ones, "Permission-Based E-Mail Marketing That Works!" provides all the strategies that you will need.

This book gives marketing novices and experts alike the tools that they will need to develop permission-based e-mail marketing campaigns that sizzle and soar!

From soup to nuts, it's all here:
  • How to develop the strongest offers for your business
  • Budgeting and goal-setting for maximum profitability
  • List planning and research for optimum targeting and response
  • Copywriting that makes your prospects want to "hear" more
  • Designing full color HTML e-mail that is easy on the eyes and quick to download
  • How to pull together testing strategies for your best possible campaigns
  • How to create a dialogue with prospects and customers through e-mail
  • Segmenting your audience with personalized messages to make them yours
  • "Landing page" creative strategies to close the deal
  • Measuring response and capitalizing on your lessons learned
  • Simple steps to increase click-through and conversion rates
  • Plus tons of examples, case studies and much, much more!

Click here to buy it now!For experts and novices alike, "Permission-Based E-Mail Marketing That Works!" is sure to become THE e-mail marketing resource for those doing business online.

Ready to buy it now? Visit, and you will be taken to the appropriate page!

Need a little more encouragement before taking the plunge? Download a table of contents (113K) or a chapter of the book (190K) here!

(Both files are PDF. You will need the Adobe Acrobat Reader.)